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A while back a friend of mine asked me a great question about email marketing. Basically he asked why I send full emails to my list each day, instead of a short “teaser” email that drives people to a longer, more detailed blog post or web page? Which is a VERY good question. And besides [...]

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It is a common belief among many marketers that the more you mail out to your list, the more sales and the more money you will make. Is this true? Well, the answer is ‘it depends’… More: continued here

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If you have joined a lottery pool that pays you to refer people to the pool, then I am sure that you are wondering what are some ways that you can refer people to your site or get some people interested in your lottery pool. There are a lot of different ways, but today we [...]

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With the tons of information available about internet marketing, it is easy to get confused or stick to ways that don’t give you the maximum conversion. In internet marketing, conversion rate refers to the number of people who buy your product, over the total number of people who visited your website. Having immense traffic at [...]

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Email marketing works for any business, even an offline business like a hairdressing salon – as long as it’s done correctly! In a nutshell, email marketing is a time based, proven ‘tool’ for ultimately generating profits. This is achieved through building a positive relationship with your customers over time. Email marketing is an online extension [...]

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It is more effective to generate leads online first rather than selling direct on your website. This is especially important if you are selling services, high ticket products, insurance, nutrition products, etc. You can use the internet to generate leads and then convert them to customers. Build a website with information on your services or [...]

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I often work with people that want to start an e-newsletter but just don’t even know where to begin. I can help! I offer one-on-one sessions and group classes to get you on your way and full service packages to get your publication out and into your client’s inbox in no time. But before we [...]

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Prospects vs clients: You always start out with a list of prospects, but in time, most of these prospects will turn into clients. You wouldn’t want to be sending the same promotional email to a client that you would to a prospect… More: continued here

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When most people send out an email, whether it is to a huge list or to a single person, each recipient almost always looks at it as an initial means of creating a conversation. Since this is the case, in email marketing you have to expect to get a huge amount of emails back if [...]

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If you have read very many good email marketing articles, you probably have read countless times to continue to analyze the performance of your emails that you are sending out. There are so many variations when it comes to what works and what is not working. At the same time, any email marketer with their [...]

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