Spam filters are dreaded in the email marketing business. Granted, no one likes spam, but today’s filters often reel in legit permission-based email. After all the hard work you’ve put in building up your list, making sure that everyone has properly opted-in, it’s disheartening to find out that all your work has simply ended up in the virtual garbage can. So the question becomes, why, if you’ve done everything right, colored within the lines so to speak, do your emails get treated like spam? Often, legitimate emails get tossed into the spam folder because there is something that the filters deem spammy about it.
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