For any business, one of the most important aspects of staying in the game is advertising. Currently, advertising can take many forms-there are radio spots, television commercials, social networks, Twitter, blogs, flyers and the list goes on. Here, however, we will talk specifically about email marketing. As the name suggests, email marketing is a form of direct marketing communication, which leverages email. In a general sense, the term covers every electronic mail you send out to a client or potential customer-however, in a more specific sense it refers to newsletters, targeted persuasion letters and direct promotional emails.
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