According to JupiterResearch, the average email marketer sends out 5.2 million emails a year, a 24% increase since 2005. Working with so many emails, how do email marketers gather any results? Tracking email marketing campaigns allows email marketers to analyse statistics (‘metrics’) such as open rates, bounces, click-throughs, forwards and unsubscribes, and gives them detailed information on each individual recipient. But tracking email marketing campaigns isn’t easy. Email metrics aren’t always consistent, and the ones to rely on are changing as the internet continues to evolve. Follow these 3 steps to get started on tracking email marketing campaigns.
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